| Date | Time | Agenda Item | Presenter |
|---|---|---|---|
| Day 1 Monday, September 18th |
3.00pm - 6.00pm | Check in to Hotel | |
| 6.00pm - 7.00pm | Welcome Cocktail Reception | ||
| 7.00pm - 10.00pm | Opening Night Dinner | ||
| Day 2 Tuesday, September 19th |
7.30am - 8.30am | Breakfast | |
| 8.30am - 8.50am | Welcome & Introductions Welcome to the Staples Promotional Products Customer Advisory Board! Let's get to know one another, and align on the goals for our time together. |
Jen Roney | |
| 8.50am - 9.30am | Staples Updates: What's Going On In The World of Merch? How has branded merchandise changed and evolved over the past several years? What trends do we see in Canada and globally? What are our teams focused on to help the brands we serve succeed in achieving their goals? This opening session will set the stage for our meeting. |
Daron Hines, Jen Roney & Neil Whelan | |
| 9.30am - 10.45am | Brand Love: Building Sustained Success In this session, we will provide a sneak peek of our Staples Promotional Products brand transformation. Learn why "Brand Love, Built Better, Together" is our new value proposition and why "Brand Love" can help you be a hero in your company's brand building efforts. We'll also showcase how other brands have successfully used merch to build Brand Love. |
Jen Roney & Aleena Mazhar | |
| 10.45am - 11.15am | Networking Break | ||
| 11.15am - 12.30pm | Sustainability: Product and Choice We know that branded merchandise continues to be the longest lasting and most impactful impression that can be made on an audience. In this session, we will discuss the crossroads that we are at as key players in this important channel. We all have a great opportunity to drive the industry forward, demand more sustainability, more transparency, higher quality, and more choice. |
Neil Whelan & Colin Robinson | |
| 12.30pm - 1.30pm | Lunch | ||
| 1.30pm - 3.00pm | Feedback Sessions We want to know how we can better serve you. How we are performing as an organization? And how we can lean in to best support your business and brand objectives? |
Neil Whelan & Colin Robinson | |
| Neil Whelan & Colin Robinson | 3.00pm - 3.15pm | Closing Remarks | |
| Offsite Activity & Dinner |
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| 5.00pm | Meet in hotel lobby for offsite activity | ||
| 5.30pm | Off-site activity: Ateliers & Saveurs Cooking Class | ||
| 8.30pm | Off-site dinner: Liverpool House | ||
| Day 3 Wednesday, September 20th |
7.30am - 8.30am | Breakfast | |
| 8.30am - 9.00am | Learnings, discussion, takeaways from Day 1 | Colin Robinson | |
| 9.00am - 10.15am | Culture 2.0: Cultivating Next-Level Performance "New hybrid work world", "the new normal", "the great resignation", "quiet quitting"... we've heard it all, but at the core, what does it mean for how business happens? Together, we will explore what companies are doing to put culture-building first, and how you can drive next-level performance through a focus on team engagement and moments that matter. |
Karen Stern & Jen Roney | |
| 10.15am - 10.45am | Networking Break | ||
| 10.45am - 11.45am | Panel Discussion: How are marketers thinking about AI? A new tool? A disruptor? An opportunity for efficiencies? A threat? In this session, we will have an open discussion about how marketers and brands are using AI, how they believe it will impact their approach, their teams and ultimately the brands they steward. With some thought provoking questions and shared insights around how Staples and other companies are approaching AI, we will discuss how, fundamentally, "Business is Human" but how technology such as AI will empower richer experiences and more targeted customer approaches. |
Steve Pons | |
| 11.45am - 12.00pm | Closing Remarks | ||
| 12.00pm - 12.45pm | Lunch & Goodbyes |
